From ETO to CTO

smart brain engineering

 A strategic, competitive Shift-To-Market     To automate order processing in the manufacturing industry, Configure to Order (CtO) is steadily being adopted by Original Equipment Manufacturers (OEMs). This entails transitioning from Engineering-to-Order (EtO) to the more efficient CtO approach, resulting in predictable order processing, shorter product lead times, and cost savings.    CtO is when a […]

Cutting Costs and Carbon

Sustainable sensor stand Selmers

 The Selmers Promise To make an impact, you don’t always have to go big. Not all choices can feel as significant as choosing between biking or driving to work. Besides, not everyone has a choice… But ultimately, every decision we make has a ripple effect on the world around us. Especially when it comes to […]

Having a blast – actually not coating anything 

Having a blast – actually not coating anything  Our sales department often receives enquiries about the types of pipes and tubes we blast, coat, and handle. The answer is straightforward: we provide machinery for blasting, coating, and handling of all long steel objects. But, of course, we don’t do this ourselves, as all our customers […]

Luck runs out but safety is good for life

Luck runs out but safety is good for life When we speak about safety in heavy industries like ours, it is evident that potential hazards are just too significant to take lightly. Once a heavy pipe starts rolling or swinging, there isn’t much you can do to stop it. There’s a minimal window to intervene, […]

Numbers – and digital twins – don’t lie…

engineer working with Digital twin

Numbers – and digital twins – don’t lie… Recall your first 3D movie experience? The images felt so real, almost within your grasp, didn’t they? Well, brace yourself, as technology has taken a quantum leap forward. Welcome to the realm of Digital Twins – the next level of 3D evolution in machinery. Your 3D operational […]

When in Rome – do as the Romans do

Symbolizes cultural differences in the workplace through diverse hands in the air holding speech balloons

When in Rome – do as the Romans do Selmers is a globally operating company with clients in every part of the world. On-site support and training are part of the job. But the typical Dutch directness can come across as blunt. Cultural differences can also lead to hilarious situations.    Although humor is a […]

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