No bridge too far, no pipe too big, no job too crazy

Who on earth would go to the Finnish freezing cold at the request of a customer to set up a complete mobile deicing plant under harsh conditions, with a tight deadline and without any previous experience with the problem? Our guys would! Thanks to a great deal of improvisation and perseverance, a lot of guts […]

Lifting safety standards to a higher level is a continuous process

We all know that staying aware of dangers in the workplace all the time is quite a challenge. Failure to do so, however, will result in accidents sooner or later. This is especially true when factories haven been in operation for years and processes, machine settings or entire configurations have meanwhile changed. Conducting risk assessments […]

Keeping a grip on complex projects using six eyes

Complex custom projects in industrial environments are by definition a challenge. The fact that in our case these projects are often also multidisciplinary and long-term only adds to the challenge. For example, how do you keep a grip on the countless details? If such things are not well organized, you may just as well close […]

Inside the mind of an inventor

Autodidacts, while rare, have been around since time immemorial. To this select and usually brilliant group belong names such as Benjamin Franklin, Antoni van Leeuwenhoek, Phil Collins, Bill Gates and…our very own Johan de Troije! Partly thanks to his intrinsic motivation, self-determination and true passion for learning Johan is inimitable in his thinking which allows him […]

Education 4.0? 3.0? Just get ready for the Next Gen Worker!

Anyone who reads our blogs regularly knows that almost everything with us is about automating business processes. As long as robots using Artificial Intelligence, algorithms and Machine Learning haven’t taken over all of our work, and as far as we’re concerned that is never going to happen, people still need to learn. In education, innovation […]

The birth of a robot

Like other technologies, the development of robots does not stand still. They are also becoming more human, with, for example, wonderful applications in healthcare where robotic animals keep clients company. Some people have even fallen in love with chatbots! Our customers are not going that far, but they are certainly happy. Like with the ‘Predator’ […]

Standardized customization: contradiction or holy grail?

For many customers, our company name is synonymous with tailor-made solutions. And rightly so, because for decades we have done nothing else. With great success and pleasure, by the way. And even though we continue to do so, we have been increasingly modular in our approach in recent years. This has only advantages for us […]

A butcher who inspects his own meat has several advantages

Measuring instruments come in all shapes and sizes in manufacturing companies. In the pipe coating industry for example, this ranges from peeling testers and cathodic disbonding testers to robotics with vision technologies for surface inspection. Selling these devices ourselves allows us to take control of the pace of innovation. In other words, a butcher who […]

Are you being servitized?

Buzzwords and trends, they are of all times. In many cases they are nothing more than old wine in new bottles. “Servitization” is a fine example. Many people consider it a global trend but for Selmers transforming a product-oriented business model into a service-oriented one has been common practice for years. We just keep going […]

When the going gets tough, our Concepts Team gets going

The A-team was without a doubt one of the most popular TV series ever. The combination of tough guys, determination and a high degree of resourcefulness appealed to the imagination of countless people worldwide. At Selmers we have our own ‘C-team’ that shows some resemblance with the TV heroes, in a different but equally exciting […]

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